Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
Nike: Overvalued By Every Metric (NKE) | Seeking Alpha
The World's Most Famous Logos and What You Can Learn From Them
BRAND sense eBook by Martin Lindstrom, Philip Kotler | Official Publisher Page | Simon & Schuster
INTRODUCTION - NIKE Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike's brand values and brand. - ppt download
Brand Sense: Sensory Secrets Behind the Stuff We Buy: Lindstrom, Martin: 9781439172018: Amazon.com: Books
Brand Sense: Sensory Secrets Behind the Stuff We Buy: Lindstrom, Martin: 9781439172018: Amazon.com: Books